Rolex Oysterquartz Datejust 17014 – Steel/White Gold – Rare Anheuser-Busch Dial

This Rolex Oysterquartz Datejust ref. 17014 stands out as one of the most unique variants of Rolex’s iconic quartz line, featuring a rare factory Anheuser-Busch dial. Crafted in stainless steel with an 18k white gold fluted bezel, the watch measures 36mm and carries the unmistakable angular case and integrated bracelet design that has made the Oysterquartz a cult favorite among collectors. Powered by Rolex’s in-house caliber 5035 quartz movement, it offers the precision and reliability that defined this short-lived but celebrated chapter in Rolex history. The custom-signed Anheuser-Busch dial makes this example particularly desirable, as corporate-logo Oysterquartz models were produced in extremely limited numbers and are seldom seen on the market today. In excellent overall condition, this watch represents both an important piece of Rolex history and a true collector’s item for those seeking rare dials outside the mainstream.

The watch is in overall very nice condition. The dial features the rare Anheuser-Busch logo and has developed an attractive cream-colored patina. The Oysterquartz bracelet shows only minimal flex and remains solid on the wrist. The watch was recently serviced and is running well. The case shows light wear consistent with age, with a small scratch on the crytsal. There is an engraving present on the case back.