Rolex Datejust Roman Blue dial

Rolex was first known as Wilsdorf and Davis. The original business imported movements, housed them in British cases, and sold them to jewelers. The name "Rolex" was coined by its co-founder, Hans Wilsdorf, in 1908. Inspired by the desire for a short, easily pronounceable word in any language, Wilsdorf created the term "Rolex" - a name that was also symmetrical when placed on the watch dials.

Its illustrious history paints a tale of ceaseless innovation and rigorous craftsmanship. Rolex invented the first waterproof wristwatch, the Oyster, in 1926, and ushered in a new era of exploratory feats with the first watch to summit Everest in 1953. Rolex prides itself on innovation with over 2,000 patents globally to ensure their watches can function under the most challenging of environments.

New or pre-owned, a Rolex isn't an ordinary a watch; they are highly engineered that with the right care can last a lifetime of wear. Unlike other luxury goods, which degrade over time, a Rolex can really be enjoyed for generations to come. "A rolex takes a lickin but keeps on tickin"